UNDER ARMOUR | PROTECT THIS HOUSE

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UNDER ARMOUR | PROTECT THIS HOUSE 〰️

UNDER ARMOUR IS BRINGING BACK THEIR ICONIC TAGLINE, “PROTECT THIS HOUSE” AND TO LAUNCH IN STYLE, WE WORKED WITH THE TOP BASKETBALL TALENT IN THE WORLD: STEPHEN CURRY, KELSEY PLUM, ALIYAH BOSTON, BRYSON TUCKER. UNDER ARMOUR TASKED US WITH REIMAGINING “PROTECT THIS HOUSE” FOR A NEW GENERATION, EMBODYING THE SWAGGER OF OLD WHILE CELEBRATING THE TEAM MENTALITY THAT WINS CHAMPIONSHIPS.


 

COCA-COLA | Byte

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COCA-COLA | Byte 〰️

COca-COla along with agency virtue worldwide, launched the first soda in the metaverse, “byte” - a limited edition flavor that tastes like pixels (they’re delicious). We partnered with professional gaming group Team PWR to create a custom fortnite map and launched it with a global streaming event. customers Can scan the COca-Cola byte can and are able to play our custom AR Mini game. Over 600 pieces of digital content supported the launch, transporting potential customers into the metaverse and beyond.


 

Logitech | Defy Logic

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Logitech | Defy Logic 〰️

Logitech worked with Virtue Worldwide (Vice’s Advertising Agency) to launch their new brand platform, “Defy Logic”. Logitech’s tools empower a new generation of creators, entrepreneurs, e-sports, athletes, artists, and more to breakdown cultural barriers and forge a new path forward.

LOGITECH.COM/DEFY-LOGIC


 

WHYGOLF | WHY THE @#$%

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WHYGOLF | WHY THE @#$% 〰️

Golf is the hardest sport of all time. You hit a tiny ball, with a tiny club, into a tiny hole, a large amount of yards away. The people who play it adore it, but love to joke about how unforgiving and challenging it is. So, we leaned into people’s frustration by asking ourselves, WhyGolf? Then positioned our training products as a way to make the hardest sport less hard. 


 

Orchard | UNbreak Homebuying

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Orchard | UNbreak Homebuying 〰️

The Ask

Create a memorable campaign that shows why working with Orchard is substantially better than the traditional experience.

Insight

The good old-fashioned approach to real estate is broken. It’s an unreliable, luck of the draw, timing is everything system, that pushes regular buyers, owners, and sellers, to their breaking point.

 

Idea

Let’s lay bare the craziness that traditional real estate causes. At Orchard, our goal is to fix the system by overhauling it completely, so that you never have to reach that point.


 

Starry | Happy Interneting

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Starry | Happy Interneting 〰️

The Ask

Create a campaign launching Starry as an innovative new option for internet service, and separate it from industry incumbents and their legacy of poor service.

Insight

People hate their internet provider. Unreliable service, poor customer service, and terrible greed have soured customers against the large companies currently dominating the space.

Idea

Starry is the happy internet company, customers can look to us for friendly customer service, reliable internet, and a focus on a better world over price gouging profits.


 

LOGITECH X BIRDS AREN't REAL

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LOGITECH X BIRDS AREN't REAL 〰️

Birds aren’t real. If you didn’t know, now you know. They are drones created by the man to spy on us and further the global surveillance state….. At least that’s what the kids are saying these days.

In just one week our team at Vice produced an activation that stole the show. Our drone bird spied on the crowd via a hidden camera and distributed the image to surrounding screens. Huge crowds formed and the *bird* was trending on social media. Our team never answered a single question.

BIRDS AREN’t REAL

Wake yourself up from the lie. Resist the bird drones that steal your information and spy on you.


 

Nike

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Nike 〰️

Working with teams from across the globe, the Nike Digital Production Team works with developers, designers, strategists, and copywriters to launch new products on Nike’s main site and apps. From creative brief to launch, our team managed the complete production process including coordinating assets, custom CMS build, QA, metadata, language translation, and publishing.


 

NIMIA

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NIMIA 〰️

Nimia is a video technology startup based in Seattle, WA featuring a boutique stock footage marketplace and custom video CMS system. Our team of developers, designers, producers, and operation team members built the product to deliver a seamless digital experience. Employing an agile approach to development and fostering a community of top tier video professionals, Nimia reimagined what stock video could be.